Clifton’s Cafeteria Sign
The beautiful building at 515 West 7th Street was originally built as the corporate headquarters, manufacturing center and flagship store of Brock Jewelry. Brock was a nationally-prominent jewelry firm, and it was the most important jewelry and gift ware store in Los Angeles. Brock & Co. was founded by George A. Brock in 1903. Celebrity customers included Mary Pickford. Eventually the building was bought by Clifford Clinton of Clifton’s Cafeteria fame who painted over the original sign and made a cafeteria and soup ktichen out of the grand old building.
Today the Brock Building is a Downtown Los Angeles hot-spot housing the Seven Grand club, Mas Malo restaurant, and Cantina Suavecita bar. There is always a long line of patrons on the street waiting to get in. The sign is located on the side of the building in the rear facing a parking lot on South Grand Avenue. If you click here, you will be able to see clearly the old, painted over Brock and Company Jewelers sign.